Present an example where data mining contributes to the success of a business. What data mining functionalities does this business need (e.g., think of the kinds of patterns in customer behaviors that could be mined for generating customer insights to help improve the business)? Can such patterns be generated alternatively by data query processing or simple statistical analysis? Where do you think the benefits of data mining would be most largely felt if the company implemented your proposed analysis? How could the company determine if this use of data mining would be more costly than it is beneficial?