Present chapter 6-7 presentations.

Begin working on Marketing Plan.

1. Create a Business/Marketing Plan (Review Ch 16) for your own business you will present June 19th.
2. This assignment should include ONLY what's bulleted and highlighted purple below.
   • PepsiCos Mission Statement
   • Our mission is to be the worlds premier consumer products company focused on convenient foods and beverages (what they provide). We seek to produce financial rewards to investors as we provide opportunities for growth and enrichment to our employees, our business partners and the communities (who they service) in which we operate. And in everything we do, we strive for honesty, fairness and integrity (why).
   • The United Ways Mission Statement (One line preferred)
   • To improve lives (what are the benefits) by mobilizing the caring power (why) of communities (who it serves)".

• A title
• The Business Challenge - The planner or business challenge section of the plan, describes the offering and provides a brief rationale as to why the offering is needed? Explain how it fits in with what the company is already doing and how it furthers its overall business goals (if applicable)? Due in class 6/19.

• A mission statement which should state the purpose of the organization and why it exists. Examples below:

What exactly is a mission statement? A mission statement is defined as the purpose of an organization and how they serve their customers. -It clarifies what the company does, who the customer is, and why it exists,

Mission Statement Classic Questions:-Questions for you to ask when critically assessing the mission statement. Can you identify the following? What is the business? Who is the customer? Why the business exists?