Presentation or Report Format & Grading Rubrics: Students may consider the following sections for the written report and one worksheet slide. However, the final format can be determined by their own decision.

Cover Page $($required$)$: Include the title, date, and information about student and class.

Executive Summary $($required$)$: Include one$-$page summary of all ideas in the report. $(5$ points$)$

Table of Contents $($required$)$: Include one$-$page table of contents. $(5$ points$)$

Introduction: Provide background information about why this project is important to students as the marketer and what the goals of the project might be$.$ Also, specify the chosen industry or marketing field and discuss one of specific roles in the chosen field. $(10$ points$)$

Identification of New Product Idea: Identify one marketing or business idea after implementing the environmental analysis or blue ocean strategy as being done with Case Study #$4-1$ and translate it into new product idea. $(20$ points$)$