Presented below in Table 2 are the number of males and females in selected age groups...

 

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Presented below in Table 2 are the number of males and females in selected age groups in Tasmania on the 30th June 2016, and the average weekly expenditure ($) spent on Domestic fuel & power and Recreation in the selected age groups in Tasmania in 2016. Table 2 15-24 25-34 35-44 45-54 55-64 65-74 75+ Number of males 32,958 30,160 29,354 34,125 35,253 28,020 17,742 Number of females 30,833 30,757 31,228 36,038 36,449 28,432 22,776 Average weekly expenditure on Domestic fuel & power ($) 46 46 57 56 37 35 34 Average weekly expenditure on Recreation ($) 155 119 132 165 164 119 52 Using the information provided in Table 2, identify and estimate: [3] i) the largest segment of the Domestic fuel & power market and the largest segment of the Recreation market in Tasmania, and explain the concept of the largest segment of market [3] ii) the best segment of the Domestic fuel & power market and the best segment of the Recreation market in Tasmania, and explain the concept of the best segment of market. [4] iii) Discuss the consumption patterns of Domestic fuel & power and Recreation in Tasmania in relation to the stage of consumers' life cycle. Presented below in Table 2 are the number of males and females in selected age groups in Tasmania on the 30th June 2016, and the average weekly expenditure ($) spent on Domestic fuel & power and Recreation in the selected age groups in Tasmania in 2016. Table 2 15-24 25-34 35-44 45-54 55-64 65-74 75+ Number of males 32,958 30,160 29,354 34,125 35,253 28,020 17,742 Number of females 30,833 30,757 31,228 36,038 36,449 28,432 22,776 Average weekly expenditure on Domestic fuel & power ($) 46 46 57 56 37 35 34 Average weekly expenditure on Recreation ($) 155 119 132 165 164 119 52 Using the information provided in Table 2, identify and estimate: [3] i) the largest segment of the Domestic fuel & power market and the largest segment of the Recreation market in Tasmania, and explain the concept of the largest segment of market [3] ii) the best segment of the Domestic fuel & power market and the best segment of the Recreation market in Tasmania, and explain the concept of the best segment of market. [4] iii) Discuss the consumption patterns of Domestic fuel & power and Recreation in Tasmania in relation to the stage of consumers' life cycle.

Answer rating: 100% (QA)

i The largest segment of the Domestic fuel power market in Tasmania can be identified by finding the age group with the highest average weekly expenditure on Domestic fuel power Looking at Table 2 we ... View the full answer