President has a small majority in the House of Representatives and the Senate is split 50/50. The President has a 48% approval rating, so this will require support from both parties to pass the legislation. Also, middle elections are 6 months away and the President is likely to lose the House and Senate. You will provide a media strategy that focuses on:

What areas would generate the most support from both sides?

What factors work in the President's favor?

What factors must be overcome?

Media strategies to use: Where to go on TV, make speeches, agenda-setting, etc.

Answer rating: 100% (QA)

In order to generate support from both sides we recommend focusing on economic issues By framing these policies as progrowth probusiness and projobs they can appeal to those who support free trade and ... View the full answer