Pretend that UL Lafayette's marketing department has asked you to create content for UL's main social media pages as a paid social media intern this semester.

1. Give an example of what you would do/create for UL's main social media pages for each of the PESO model types. (Here's more info on it, by the original creator of the model: https://spinsucks.com/communication/pr-pros-must-embrace-the-peso-model/)

In a paragraph or two for EACH media type, thoroughly describe WHAT you would post on the UL platforms (copy, visuals, etc.), WHERE you would post it, and your THINKING behind your creation. (So tell me about one piece of content you would make for paid media, one piece of content for earned media, one piece of content for shared media, AND one piece of content for owned media.) You should have FOUR pieces of content altogether.  And be creative! You can make posts about any aspect of UL, from athletics to student engagement to alumni to programs, etc.

. List FIVE accounts that you could follow on Facebook, Instagram, or Twitter to curate content for UL's main page and why. For example, I'd probably follow the Sun Belt page so I could grab relevant UL athletic info or photos to share. (FYI: Don't say you'd follow UL; if you are creating content for UL's pages you wouldn't follow UL to curate content.)

Answer rating: 100% (QA)

Paid Media Post A video ad that highlights the diversity and vibrancy of UL Lafayette featuring students from all walks of life and showcasing the uni... View the full answer