Pretend you are conducting a survey research study to determine the importance of university brand name /

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Pretend you are conducting a survey research study to determine the importance of university brand name

/

prestige and features on student decision to select a particular university. Would you use open

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ended, close

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ended questions, or a combination of both? Why?

Related Book For answer-question

Basic Marketing Research

ISBN: 978-1133188544

8th edition

Authors: Tom J. Brown, Tracy A. Suter, Gilbert A. Churchill

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Posted Date: Apr 25, 2024 03:25 PM

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Pretend you are conducting a survey research study to determine the importance of university brand name /

Question:

Expert Answer:

In this case it would be best to use a combination of both openended and clos... View the full answer

Basic Marketing Research

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