Pretend you are the Director of Marketing for one of the brands mentioned in the presentation Brands:
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Question:
Pretend you are the Director of Marketing for one of the brands mentioned in the presentation "Brands: Diversity and Inclusion" who exhibited racist stereotypes or insensitivity in its brand communication. You realize it is time for the organization to change its branding practices. what is a recommendation to the CEO as to why the marketing approach needs to change. Include relevant terminology and concepts of diversity and inclusion. Your recommendation should include an explanation of why current practices are harmful.
Related Book For
Marketing Research An Applied Orientation
ISBN: 978-0136085430
6th edition
Authors: Naresh K Malhotra
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