Question: Pretty straightforward - please help. Thank you, will upvote! A B C D E F G H 89 Below is an EXHIBIT examining size versus

Pretty straightforward - please help. Thank you, will upvote!

Pretty straightforward - please help. Thank you, will upvote! A B C

A B C D E F G H 89 Below is an EXHIBIT examining size versus growth for the travel industry. 90 91 EXHIBIT: Size and Growth Comparisons 92 Size 2018 Growth 93 Revenues Market Share CAGR 2008-18 94 BKNG 14,527 53% 20% 95 EXPE 11,223 41% 13% 96 TRIP 1,615 6% 17% 97 Market 27,365 100% 15% 98 99 Using the BCG Matrix in INTRO Strategy (Row 554), answer the following questions. 100 Which company is the 'Star'? 101 102 Which company is the 'Cash Cow'? 103 104 Which company would BCG assign a question mark to monitor for longer term potential? 105 106 BCG refers to companies as Cash Cows because? 107 108

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