Previous Assignment:

1. Facebook has the most users, followed by Instagram and Twitter. This is in line with my expectations.

2. The users of Facebook, Instagram, and Twitter are more or less diverse than I expected. I expected there to be more diversity among the users of these sites.

3. I expected different age groups for each site, but the users of all three sites are fairly similar in age. This is surprising, as I would have expected each site to attract a different age group.

4. The users of all three sites are fairly similar in terms of gender. This is not surprising, as social media is generally used by people of all genders.

5. The users of all three sites are fairly similar in terms of location. This is not surprising, as social media is used by people from all over the world.

6. The users of all three sites are fairly similar in terms of interests. This is not surprising, as social media is used by people with a variety of interests.

Overall, the users of Facebook, Instagram, and Twitter are more or less diverse than I expected. I expected there to be more diversity among the users of these sites.

One possible reason for this is that social media is used by people of all ages, genders, and locations. Therefore, the users of these sites are likely to be diverse in terms of these factors. Another possible reason is that social media is used by people with a variety of interests. Therefore, the users of these sites are likely to be diverse in terms of their interests.

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For this assignment, look at the social media feeds for the company whose web page you analyzed in the previous assignment and determine the brand for the company and whether the web page and social media accounts utilize similar tone, language, rhetorical choices, purposes, etc.

Reference Look at the social media presence of the company whose home page you analyzed in the previous assignment. I would check their Facebook, Twitter, Instagram, and/or LinkedIn. Most companies will have multiple writers who work on these media presences, so it is important to look across at least two or three of them to see if their brand stays the same. However, it is possible that the company is small and only has one social media account (just Facebook, just Twitter, etc.), in which case you will need to dig deeply into their posts to determine their branding.

Submission The submission will be a one-page email to the director of the company after analyzing the social media in comparison/contrast to the web home page and offering suggestions of how to better reflect the brand in social media. You can imagine that you are a consultant who has been hired to perform this service (I have done this for companies before). Your email should be between 150-250 words. Address your email to either the marketing manager, communications officer, owner, or CEO of the company. You will need to do a bit of research to determine who this is.