Question: Prezi uses CVP to implement multiple product pricing plans. Explain how Prezi s process works and how prevalent CVP methodologies are in usage for pricing

Prezi uses CVP to implement multiple product pricing plans. Explain how Prezis process works and how prevalent CVP methodologies are in usage for pricing multiple product lines.
Prezi prepared the following contribution format income statement based on a sales volume of 2,000 units (the relevant range of production is 500 units to 1,500 units) of Product Line #2.
Sales $20,000
Variable Expenses12,000
Contribution Margin8,000
Fixed Expenses6,000
Net Operating Income $ 2,000
One member of Prezis board (Mr. Adrian) has challenged the fixed expenses. Mr. Adrian says There is no such thing as fixed costs. All costs change over the long term. Is this a true statement? How would you respond to this comment from a board member?
Prezi in the Entrepreneur Spotlight states Prezi is organized as a private equity company. Why do you suppose Peter Arvai funded this venture with private equity? How prevalent are companies funded as private equity companies?
In order to formulate your recommendation, you may want to carefully consider the problem, the three (3) CVP assumptions, collect relevant data and information, critically evaluate the alternatives, and document your recommendations using sound arguments that are well supported, properly vetted, and logically presented.
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