Price$*$ $$20\mathrm{.}00-$ $$23\mathrm{.}33$ $$23\mathrm{.}34-$ $$26\mathrm{.}67$ $$26\mathrm{.}67-$ $$30\mathrm{.}00$

Reliability$*17,334-19,00015,667-17,33314,000-15,666$

Age $0\mathrm{.}5$ year away from ideal $1$ year away from ideal $1+$ years away from ideal

Positioning $0\mathrm{.}5$ away from ideal $0\mathrm{.}6-1$ away from ideal $1$ away from ideal

Awareness $80\%-100\%51\%-80\%0\%-50\%$

Accessibility $80\%-100\%51\%-80\%0\%-50\%$

Overall $($The top two buying criteria is listed in the Capstone Courier Segment Analysis reports$)$ The top two buying criteria for the segment were rated A and the awareness and accessibility were rated at least a B$.$ The top two buying criteria for the segment were rated B and the awareness and accessibility were rated at least a B$.$ If you are not able to meet the criteria to score an A or B$,$ then your score will be a C$.$

$*$Keep in mind that consumers want a low priced product with high reliability, so that will impact the "grade" that is assigned to your product.

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Traditional

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Age

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Low End

Price

Reliability

Age

Positioning

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Accessibility

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High End

Price

Reliability

Age

Positioning

Awareness