Price discrimination is an illegal practice since it involves charging different people different prices for the same product. Segmented pricing is a widely accepted marketing tactic that involves charging different people different prices for the same product. As long as you can demonstrate different costs to serve or different demand. For example, a movie theater can charge seniors a lower rate than younger consumers since demand for movies in the theater is lower for seniors. Not everyone agrees with segmented pricing. For example, in 2008 numerous bars in New York City were sued for the policy of "ladies night" since it allowed women to get in for free while men had to pay (the courts ended up ruling against the plaintiff).

1.Would you consider the tactic of price segmentation fair?

2. Is it really any different than price discrimination?

3.Should firms be required by law to always charge the same prices regardless of who it is sold to? Why/why not?