Which of the following statements about conventional marketing is not true? O a. In terms of...
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Which of the following statements about conventional marketing is not true? O a. In terms of risk perspective, conventional marketers seek risk minimization. Ob. In conventional marketing, marketing is seen as an objective, dispassionate science. Oc. In conventional marketing, the role of a marketer is that of internal and external change agent. Od. In conventional marketing, customers are viewed as sources of intelligence and feedback. Which of the following statements about conventional marketing is not true? O a. In terms of risk perspective, conventional marketers seek risk minimization. Ob. In conventional marketing, marketing is seen as an objective, dispassionate science. Oc. In conventional marketing, the role of a marketer is that of internal and external change agent. Od. In conventional marketing, customers are viewed as sources of intelligence and feedback.
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Managerial Economics and Business Strategy
ISBN: 978-0073523224
8th edition
Authors: Michael Baye, Jeff Prince
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