Question: Price is important to managers - - - - - - - - A because prices cannot be changed quickly, so must be correctly determined

Price is important to managers --------
A because prices cannot be changed quickly, so must be correctly determined
B because a small percentage improvement in price can generate a large percentage increase in profitability
C but other marketing mix elements create customer value and build relationships
D but product features can be changed more quickly
E but has little impact on a firm's market share
Price is important to managers -------- A because prices cannot be

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