1. Pricing and Sales Projections

This section is a comprehensive look at your business proposed pricing structure. Please include the following:

• An outline of the price(s) for your product(s) and/or service(s)
• Discuss the pricing strategies used to arrive at your prices and explain. Provide calculations where appropriate. If your business includes inventory for resale, establish what your mark-up percentage will be.
• Include a table showing your monthly sales projections for one year. You will need to provide details about how you arrived at these projections. Make sure you include monthly and annual totals. (A sample sales projection will be provided)

This section may require some research into pricing methods used by similar industries. Dont forget to include your sources!

5. Marketing Plan

This is where you present the reader with your new business's Marketing Strategies which will describe how you're going to get your goods and/or services to market and how you're going to persuade people to buy them.

In this section you will create a "Promotional Plan" in table format. This section will include:

• annual sales goal (this is identified in the Pricing section) Your promotional objectives (minimum of three)
• The strategies you will use to achieve your promotional objectives (minimum of two strategies for each objective)
• The details or action steps required for each strategy
• Your promotional budget broken down by strategy
• An indication of how each strategy will be evaluated

Our business is about event planning