Pricing for a service should

Multiple Choice

primarily relate to the cost of providing the service and has little to do with capacity issues the service provider might face

primarily relate to addressing capacity issues the service provider might face and has little to do with the cost of providing the service

primarily focus on achieving target profit margins for the firm

balance the marketing plan objectives and the ability of the firm to meet established payroll projections

focus both on the cost of providing the service and addressing specific capacity issues