Question: Pricing is a difficult decision because it directly influences customer perceptions of value. it is difficult to change once the market has an original price

Pricing is a difficult decision because
it directly influences customer perceptions of value.
it is difficult to change once the market has an original price in mind.
the producer, wholesaler, and retailer - all with different goals - have to agree on it.
it cannot be changed once the consumer is accustomed to acceptable fluctuation.
Pricing is a difficult decision because it directly influences customer perceptions

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