Question: Pricing is more complex at international level. Therefore, setting the right price is a tough decision for firms and becomes more complicated when doing business

Pricing is more complex at international level. Therefore, setting the right price is a tough decision for firms and becomes more complicated when doing business in several foreign markets.

(a) Discuss the main factors as highlighted by Ghauri and Cateora (2014), which affect pricing in international markets.

(b) According to Onkvisit and Shaw (2004), dumping is one type of pricing strategy that is used internationally by many firms.

Discuss the main types of dumping strategy and clarify the objectives which international firms wish to achieve through the dumping strategy.

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