Pricing is one of the most interesting variables in marketing, because the seller can choose any price.
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Pricing is one of the most interesting variables in marketing, because the seller can choose any price. I like to call it "magic" because if you can sell a car for $1 Million, and if you can convince the buyer that there is value at that price, you can make that sell.
How should a company set price? Is it based on cost position or marketing value? Provide a few examples of companies that clearly use certain price strategies. How does pricing affect brand image? How does pricing effect the supply chain of a company?
Related Book For
Smith and Roberson Business Law
ISBN: 978-0538473637
15th Edition
Authors: Richard A. Mann, Barry S. Roberts
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