Pricing Objectives This exercise will help you identify and understand the different objectives that marketing managers may use when setting the price for a product Pricing objectives involve specifying the role of price in an organization's marketing and strategic plans. To the extent possible, these pricing objectives are carried to lower levels in the organization, such as setting objectives for marketing managers responsible for an individual brand. These objectives may change, depending on the financial position of the company as a whole, the success of its products, or the segments in which it is doing business. H. J. Heinz, for example, has specific pricing objectives for its Heinz Ketchup brand that vary by country. Pricing objectives fall into six broad categories: profit, sales revenue, market share, unit volume, survival, and social responsibility Read the descriptions of different pricing objectives and determine which type of objective it matches up with Drag that item to the appropriate category below US Airways Nike Golf Black Friday Country Club Linens 'n Things Special Drug Pricing Hybrid Permits Retum on Investment Operating Systems Florida Summer Return on Assets iPhone Profit Sales Revenue Market Share Unit Volume Survival Social Responsibility