Primary data is critical to any marketing endeavor. You will be learning how to create a...

 

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Primary data is critical to any marketing endeavor. You will be learning how to create a survey, analyze results and make recommendations to the business owners. Scenario: Suppose you are the marketing manager for a local company interested in expanding its product line. For example, you work for a chain of restaurants which currently offers mid-priced lunches and dinners. Your CEO thinks it would be a good idea to offer breakfast in some markets. Design a 10-question survey to assess the interest of 10 people in your network. Ask about prices, breakfast food and drink preferences, how often customers eat breakfast out, if they eat breakfast at all, etc. (You can use the free tool on Survey Monkey Create a Free Account.) Try to get as broad a demographic representation as possible. Graphic representations of your results will be necessary; do not just talk about it-show the audience the outcomes as you are presenting. Primary data is critical to any marketing endeavor. You will be learning how to create a survey, analyze results and make recommendations to the business owners. Scenario: Suppose you are the marketing manager for a local company interested in expanding its product line. For example, you work for a chain of restaurants which currently offers mid-priced lunches and dinners. Your CEO thinks it would be a good idea to offer breakfast in some markets. Design a 10-question survey to assess the interest of 10 people in your network. Ask about prices, breakfast food and drink preferences, how often customers eat breakfast out, if they eat breakfast at all, etc. (You can use the free tool on Survey Monkey Create a Free Account.) Try to get as broad a demographic representation as possible. Graphic representations of your results will be necessary; do not just talk about it-show the audience the outcomes as you are presenting.