Question: Primary demand is a desire for the _ _ _ _ _ _ _ _ rather than for a _ _ _ _ _ _

Primary demand is a desire for the ________ rather than for a ________; it is often the focus of marketing when there are few competitors with the same product.
Group of answer choices
product class; specific brand
product concept; tangible product
brand name; product category
problem solution; product category
novelty; problem solution

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