Primary research relies on firsthand data gathering. Some business problems require primary research to identify the most feasible solutions. Understanding primary research methods will help you determine when and whether you need to conduct primary research to gather data on your business problem.

Choose whether each of these statements about primary research is true or false.

Statement

True

False

Primary research relies on material from other studies.

Primary research relies on firsthand data, often through observation.

Primary research includes observational studies, experimental research, and normative surveys.