Question: Printer Ink, a business that refills empty printer cartridges, is conducting a SWOT analysis to examine reasons for the growing number of complaints and returned
Printer Ink, a business that refills empty printer cartridges, is conducting a SWOT analysis to examine reasons for the growing number of complaints and returned faulty printer cartridges. Printer Ink's managers have listed the following as weaknesses during their brainstorming session:Lack of experience: Printer Ink and has been unable to keep experienced employees.New business: Printer Ink has only been in business for two years.Low capital: Printer Ink is in debt and pays a high rent.Location: Printer Ink is relatively difficult for customers to locate.Weaknesses are ordered by the degree to which they affect performance and by their relative importance. Based on the reasons for the analysis, which weakness should Printer Ink's managers list first in their prioritization of weaknesses?Group of answer choicesLow capitalLocationNew businessLack of experience
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