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$7.$ iSeeit!: Social Media Marketing Campaign

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iSeeit!: Social Media Marketing Campaign

Marketers have embraced social media as a way to communicate personalized and mass messages to the public. Because of social media$$s customizable nature, consumers are able to choose the specific content they wish to interact with or view. A social media marketing campaign is a coordinated marketing effort to advance marketing goals using one or more social media platforms. This activity is important because social media platforms are ever$-$evolving, and marketers need to stay on top of these changes in order to ensure they continue to engage with consumers in meaningful ways.

The goal of this activity is to illustrate the step$-$by$-$step process of developing an effective social media marketing campaign. See this process in action at Wanderlust Tours in the video that follows.

Click the $$Play button to watch the video. Then, answer the questions that follow.

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In order to achieve her goals using a social media marketing campaign, Thea must develop strategies around the

Multiple Choice

price.

place.

marketing mix.

promotion.

product.