Question: Priority audiences [ List the priority audiences. ] Audience Characteristics [ List the audience characteristics. For example: ] Demographics ( who are they? ) Geographics

Priority audiences [List the priority audiences.] Audience Characteristics [List the audience characteristics. For example:] Demographics (who are they?) Geographics (Where do they live?) Psychographics (How do they think?) Behaviors [How do they make decisions and act?) Barriers [List possible barriers to engaging with the audience]

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