Question: Privacy Concerns * * : Excessive surveillance and data collection can raise privacy concerns. If not handled transparently and ethically, it can violate the privacy
Privacy Concerns: Excessive surveillance and data collection can raise privacy concerns. If not handled transparently and ethically, it can violate the privacy rights of individualsManipulation and Overconsumption: Marketing tactics can sometimes be designed to exploit psychological triggers, leading to overconsumption or adoption of habits that may not always be in the individual's best interestUnsustainable practices: Some marketing strategies may promote unsustainable habits or products, such as fad diets or fast fashion. These can have negative longterm effects on individuals and the environmentUnintended Consequences: The pressure to conform to certain habits can sometimes lead to n
points Read the following footnote from Chapter
Ch Footnote: "The reporting in this chapter is based on interviews with more than a dozen current and former Target employees, many of them conducted on a notforattribution basis because sources feared dismissal from the company or other retribution. Target was provided with an opportunity to review and respond to the reporting in this chapter, and was asked to make executives involved in the Guest Analytics department available for ontherecord interviews. The company declined to do so and declined to respond to factchecking questions except in two emails. The first said: At Target, our mission is to make Target the preferred shopping destination
for our guests by delivering outstanding value, continuous innovation and an exceptional guest experience by consistently fulfilling our 'Expect More. Pay Less. brand promise. Because we are so intently focused on this mission, we have made considerable investments in understanding our guests' preferences. To assist in this effort, we've developed a number of research tools that allow us to gain insights into trends and preferences within different demographic segments of our guest population. We use data derived from these tools to inform our store layouts, product selection, promotions and coupons. This analysis allows Target to provide the most relevant shopping experience to our guests. For example, during an instore transaction, our research tool can predict relevant offers for an individual guest based on their purchases, which can be delivered along with their receipt. Further, optin programs such as our baby registry help Target understand how guests' needs evolve over time, enabling us to provide new mothers with moneysaving coupons. We believe these efforts directly benefit our guests by providing more of what they need and want at Targetand have benefited Target by building stronger guest loyalty, driving greater shopping frequency and delivering increased sales and profitability." A second email read: "Almost all of your statements contain inaccurate information and publishing them would be misleading to the public. We do not intend to address each statement point by point. Target takes its legal obligations seriously and is in compliance with all applicable federal and state laws, including those related to protected health information." Excerpt from "The Power of Habit" by Charles Duthige.
What is your opinion of Target's response to questioning about its practices? Explain.
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