PRO CLASS MARKETING COMPETITION

April $10$th$,2024$

Instructions

Your team has $1$ hour to complete a persuasive presentation to the panel of judges after reading the case

You and your team will have a maximum of $10$ minutes to present to the judges

Judges may be analyzing certain skills, such as:

Communications skills $-$ the ability to exchange information and ideas with others through writing, speaking, reading or listening

Analytical skills $-$ the ability to derive facts from data, findings from facts, conclusions from findings and recommendations from conclusions

Production skills $-$ the ability to take a concept from an idea and make it real

Priorities$/$time management$-$the ability to determine priorities and manage time commitments

THE SITUATION

You are the director of marketing and the director of promotions for SilverScreen$+,$ a new streaming movie subscription service set to launch in two months. SilverScreen$+$ differs from other streaming subscription services by only offering movies considered to be art house, independent, foreign or classic films.

SilverScreen$+$ considers itself to be a boutique film$-$streaming service that fills a void left by the mainstream streaming services. Only $3\%$ of the movies offered by SilverScreen$+$ are available on mainstream streaming services. The types of movies offered have only been available in contemporary times on classic television cable stations, independent movie houses or on DVD$.$

While mainstream streaming services offer thousands of movies and television shows for customers, SilverScreen$+$ has roughly $700$ movies. While the quantity is significantly lower than mainstream streaming services, the quality and type of selection is what SilverScreen $+$ wants to market. Mainstream streaming services offer different tiers of membership, but the average price for a subscription is $$\frac{9\mathrm{.}99}{?}$ month.

Executives at SilverScreen$+$ know that the target market for its service are film buffs. SilverScreen$+$ will appeal to men and women of all ages that have a deep love and