Proactive Solution is a skincare system to help those with acne. Proactive originally started out as being sold only through direct marketing, and the consumer had to enroll in membership in the Proactive Solution Clear Skin Club. However, now some large malls have kiosks selling Proactive Solution products without the club membership, but the prices are much higher. Proactive Solution has had one of the longest -running infomercials on television, and their product is also sold through magazine ads. Through these mediums, consumers can purchase the product directly by calling, mailing, or going through the Internet to submit an order. A part of direct marketing the company also uses an external agency to promote its products as these agencies uses their expertise and specialized knowledge. 0.1 Identify and describe the type of advertising that Proactive Solution uses to promote and sell its product. What are the necessary steps a company chooses while appointing an external agency for advertisement. C1 02 Explain why Proactive Solutions Company would use an advertising agency to promote its products. CZ 03 Assess the Integrated marketing communication media strategy campaign of Proactive Solutions Company. C6 Q4. Evaluate the differences between In house advertising and external advertising of Proactive Solutions. C5