Probably 90% of all new products introduced are just variations of present products, meaning there is minimal
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Probably 90% of all new products introduced are just variations of present products, meaning there is minimal risk involved to the firm, and minimal learning required on the part of buyers. Why would a firm continue to introduce new products that are really just extensions of its present product line?
Related Book For
Understanding Basic Statistics
ISBN: 9781111827021
6th Edition
Authors: Charles Henry Brase, Corrinne Pellillo Brase
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