Probe customers to learn more about their problems * Personal Selling Sales Promotion Advertising Public Relations Knowing how to meet the buyer to get the relationship off to a good start: * Prospecting and Qualifying Demonstration Preapproach Approach Building goodwill or educating buyers is: * Lobbying Order Taking Order Getting Missionary Selling The cost of selling has almost ___________ over the past decade: * Doubled Quadruple Tripled Remain same Describes the online technologies and practices that people use to share content, opinions, insights, perspectives, media and otherwise to interact: * Social Media Location Based Marketing Mobile Marketing Apps According to the pyramid of corporate social responsibility_____________ is the foundation upon which all others rest * Philanthropic Legal Ethical Economic Advertising that supports brand insistence * Competitive Advertising Institutional Advertising Pioneering Advertising Comparative Advertising Reason for growing importance of IMC includes: * Data-Based Marketing Manufacturer Dominance Traditional Compensation Mass Media Bonus Packs is part of * Sales Promotion Personal Selling Advertising Direct Marketing Shape the publics perceptions of and attitudes towards the firm: * Sales Promotion Advertising Personal Selling Public Relations