Question: Problem 1 [ 2 8 Marks ] Swift Shipping is a 2 0 - year - old Glasgow - based clothing retailer specialising in next

Problem 1[28 Marks]
Swift Shipping is a 20-year-old Glasgow-based clothing retailer specialising in next-day
delivery of its affordable, stylish office attire for working women. Recently, Swift has struggled
to maintain its competitive edge as more clothing brands focus on speedy shipping. Swift
prides itself on using only local Scottish couriers for reliability. Lately, tensions between
management and couriers' unions have increased. The possibility of postal strikes could
severely impact Swift's shipments right before its busy season ramps up.
Swift's Operations Manager must decide whether to ship orders now as usual via its Scottish
couriers or wait to see if strikes occur. If Swift ships as normal and strikes happen, costs from
delays and rerouting through England would total 60,000. If no strikes occur, regular Scottish
shipping would run 4,000. If Swift postpones Scottish shipping pre-emptively, delay costs
would hit 10,000 regardless of strikes. The Operations Manager knows Strikes could seriously
impact the company's shipping capacity right before the busy season. But postponing
shipping may upset customers expecting Swift's signature next-day delivery. She must
carefully weigh the costs and benefits of potential actions based on the likelihood of strikes
occurring. Let p equal the probability that strikes affect Swift's courier shipments.
a. For what values of p does Swift minimize expected total cost by postponing shipping?
Build a decision tree with trial values of p and determine the approximate probability p
that minimises expected cost. [Consider using data table to determine EMV for various
values of p][6]
b. Suppose Swift pays 1000 to purchase strike likelihood data. Based on similar strike threats
in the past, the company assesses that if there will be a strike, the information will predict
a strike with probability 0.75, and if there will not be a strike, the information will predict
no strike with probability 0.85. Provided that p=0.15, what strategy should Swift Shipping
pursue to minimize its expected total cost? [8]
c. Using the analysis in Part B, find the EVI when p=0.15. Then use a data table to find EVI for
p from 0.05 to 0.30 in increments of 0.05. and chart EVI versus p.[5]
d. Write a formal report that summarises your analysis and provides recommendations to the
Operations Manager at Swift Shipping. The report should include: [9]
4
- An executive summary highlighting the key findings from your analysis in question
a, b, and c.(3)
- Clearly stated recommendations on whether Swift should postpone shipping or
proceed as normal before the postal strike threat. (2)
- Quantitative support for your recommendations using calculations from the
questions. (2)
- A discussion of the limitations, risks, and mitigation strategies related to your
recommendation----------------------------------------------------- Hey send me all of the solutions and also snd me the excel file solution

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