Question: Problem 1) (40 points) Though his sales are increasing from year to year, Elmer Fudd, President of Fudd Enterprises, is concerned because his competitors are
| Problem 1) (40 points) Though his sales are increasing from year to year, Elmer Fudd, President of Fudd Enterprises, is concerned because his competitors are stealing some of his prime customers (he is, in effect, beginning to lose his share of the market). Puzzled by these developments, he has hired you to analyze his financials. He has given to you the following key financial items from his annual statements: | ||||||||
| 2019 | 2018 | 2017 | 2016 | 2015 | ||||
| Net Sales | $298,000 | $256,000 | $213,000 | $165,000 | $135,000 | |||
| Cost of Goods Sold | 125,000 | 108,000 | 89,000 | 69,000 | 57,000 | |||
| Ending Gross Receivables | 26,000 | 26,000 | 25,000 | 25,000 | 23,000 | |||
| Ending Inventory | 24,000 | 18,000 | 12,000 | 8,000 | 4,000 | |||
| Total Current Assets | 52,000 | 46,000 | 39,000 | 37,000 | 32,000 | |||
| Total Current Liabilities | $24,000 | $23,000 | $22,000 | $21,000 | $18,000 | |||
| First of all, calculate out the current ratio, quick ratio, Working Capital, Days Sales in Receivables (DSR) and Days Sales in Inventory (DSI) for all 5 years to assist in helping you better evaluate Fudd's issues (25 points). Then, focusing on the liquidity ratios you have calculated and the figures that Fudd has provided, please comment on Fudd's liquidity position and the trends that the liquidity ratios show (15 points). (Keep in mind, a rising current ratio isn't always a good thing.) There are no industry average figures available to review - make your assessment of the strengths or weaknesses in Fudd's liquidity based solely on the numbers provided and on the ratios you have calculated. | ||||||||
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