Question: Problem 1 A restaurant chain is considering opening a new location. It has considered many factors and identified the ones that are most important. Three

Problem 1
A restaurant chain is considering opening a new location. It has considered many factors and identified the ones
that are most important. Three locations are being evaluated based on these factors. Each location has been
evaluated on these factors, using a 5-point scale (1least favorable; 5most favorable). The weights used
reflect the importance of each factor and are between 0% and 100%. The data are shown in the following
table.
Score (on a 5-point scale)
Factor Weight Location 1 location 2 Location 3
Proximity to customers 40%544
Proximity to competition 5%425
Proximity to labor supply 25%154
Transportation system 20%533
Quality of life 10%354
a. Which location should be selected?
b. What would be the decision if the factors are equally likely?

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