Question: Problem 1 : Non - linear Optimization ( 1 5 points ) You are the General Manager of Northern Virginia Motors that specializes in the

Problem 1: Non-linear Optimization (15 points)
You are the General Manager of Northern Virginia Motors that specializes in the sales of station wagons and light trucks. Your company has a strong reputation in the market but customer demand remains somewhat sensitive to price. Based on historical data analysis, your marketing, team has come up with the demand curves for trucks and for wagons as follows:
Truck Demand (in unit)=500-18 x (Truck Price is in thousand $)
Wagon Demand (in unit)=400-11 x (Wagon Price in thousand $)
Your purchasing prices from automakers are respectively $20,000 per truck and $25,000 per wagon.
Before you sell your vehicles in the market, you need to prepare them. It takes 3 hours to prepare a truck and 2 hours for a wagon. You currently have a staff with a total of 250 hours labor hours that you can deploy for the prep work and it costs $30 per hour for each hour used. Also, you have a line of loans of $2 Million from the bank available for you to finance your vehicle purchases and the interest is 5% for the amount used.
(1) Base Case Evaluation. You are thinking about pricing each truck at $26,000 and each wagon at $32,000. Calculate the following using the above information (3 points, (1)/(2) points each for each number)
- How many vehicles do you need to order to satisfy the demand?
# of trucks:
ll of wagons:
How big a loan that you need to purchase the vehicles lin $000)?
How many labor hours do you need in preparing the vehicles?
What's your total revenue (in 5000)?
I
- What's your profit (5000)?
(Do not forget about labor cost and interest charge)

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!