Question: Problem # 1 ( problem # 2 in chapter 1 6 ) 1 8 ptsManagement of the New Fangled Softdrink Company believes that the probability

Problem #1(problem #2 in chapter 16)18 ptsManagement of the New Fangled Softdrink Company believes that the probability of a customer purchasingRed Pop or the companys major competition, Super Cola, is based on the customers most recent purchase.Suppose that the following transition probabilities are appropriate:TOFrom Red Pop Super ColaRed Pop 0.90.10.1 Super Cola 0.9(a) Show the two-period tree diagram for a customer who last purchased Red Pop. What is the probabilitythat this customer purchases Red Pop on the second purchase? (Embed the image in your document!)(b) What is the long-run market share for each of these two products?(c) A Red Pop advertising campaign is being planned to increase the probability of attracting Super Colacustomers. Management believes that the new campaign will increase to 0.15 the probability of acustomer switching from Super Cola to Red Pop. What is the projected effect of the advertisingcampaign on the market shares?Problem #2(problem #8 in chapter 16)16 ptsThe purchase patterns for two brands of toothpaste can be expressed as a Markov process with the followingtransition probabilities:ToFrom Special B MDASpecial B 0.900.10MDA 0.050.95(a) Which brand appears to have the most loyal customers? Explain.(b) What are the projected market shares for the two brands?Problem #3(problem #9 in chapter 6)6 ptsSuppose that in the above problem (Problem #8 in chapter 16) a new toothpaste brand enters the market suchthat the following transition probabilities exist:ToFrom Special B (SB) MDA T-White (TW)Special B (SB)0.800.100.10MDA 0.050.750.20T-White (TW)0.400.300.30The solution of the system of equations yields the steady state probabilities:SB =0.442, MDA =0.385 and TW=0.173.Compare these probabilities to your answer for problem #2 and determine which brand will suffer mostfrom the introduction of the new brand of toothpaste? ExplainEXTRA CREDIT option (4 points)(3 points) Set up the system of equation for determining the steady-state probabilities for this three-state Markov process (i.e. long run market share for the 3 brands).(1 point): solve the system of equations that you set up in part (a).To earn credit, you need to show your work! (the solution is given in Problem #3: 0.442,0.385,0.173)

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