Problem 1: The student will select a product category and a business type (department store, pharmacy, or specialty store) to design a computerized planogram using the following guide: a) Identify the product category b) Identify the supplier and assume that you represent it. c) Define and explain what a planogram is and the types of planogram services that exist. d) Determine the percentage of market share that different brands have within the selected category. e) Explain the importance of sales percentage, profit margin, facing, marketing strategies, marketing objectives and a combination of these in the development of the planogram. f) Determine the dimensions of the shelf or gondolas. g) Place on the shelf or gondola each of the products and / or brands of the selected category in the product subcategories, if any, and explain why the supplier category you represent is located in the place assigned to it. h) Determine how the planogram contributes to the rotation and movement of the product and how it benefits the supplier, the manufacturer, the retailer, and the customer.