Question: Problem 1209 Algo (Sensitivity Analysis) Check My Work (2 rema eBook The Westchester Chamber of Commerce periodically sponsors public service seminars and programs. Currently, promot

 Problem 1209 Algo (Sensitivity Analysis) Check My Work (2 rema eBook

Problem 1209 Algo (Sensitivity Analysis) Check My Work (2 rema eBook The Westchester Chamber of Commerce periodically sponsors public service seminars and programs. Currently, promot plans are under way for this year's program. Advertising alternatives include television, radio, and online. Audience esti costs, and maximum media usage limitations are as shown: Television Radio Online 30,000 $2,500 $300 $500 10 Constraint Audience per advertisement Cost per advertisement Maximum media usage 110,000 17,000 10 23 To ensure a balanced use of advertising media, radio advertisements must not exceed 40% of the total number of advertisements authorized. In addition, television should account for at least 10% of the total number of advertisement authorized (a) If the promotional budget is limited to $20,500, how many commercial messages should be run on each medium to maximize total audience contact? If your answer is zero enter "O No of commercial Advertisement Alternatives Television Radio Online messages 14 10 G What is the allocation of the budget among the three media? Advertisement Alternatives Budget ($) Television Radio Online What is the total audience reached? 11161 4339 5000 1036964

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