Question: Problem 2 ( 2 0 points ) . A company has a budget o f $ 2 0 , 0 0 0 for advertising its
Problem points A company has a budget $ for advertising its product and
two options: platforms A and A potential customer gets exposed the product they see the
for the first time. Each platform A costs $ and generates exposures follows: ads
exposures, ads exposures, ads exposures, and any after
gets exposure. Each platform costs $ and generates exposures follows: ads
exposures, ads exposures, ads exposures, and any after
gets exposure. Assume that the two platforms A and have overlaps the customers.
Write linear optimization model maximize the exposures the
product. Use computer tools find optimal solution this model.
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