Question: PROBLEM 2: Consider the following data Leads per Month (L) Cost Per Lead (C) Conversion Rate (R) Profit per Sale (P) Overhead per Month 1500
PROBLEM 2: Consider the following data Leads per Month (L) Cost Per Lead (C) Conversion Rate (R) Profit per Sale (P) Overhead per Month 1500 $0.50 3.0% $50.00 $800.00 (H) Income/month can be calculated by multiplying leads/month, conversion rate and profit per sale together. Expenses/month can be calculated by adding Overhead/month to the product of leads/month and cost/lead. Monthly profit can be calculated by subtracting monthly expenses from monthly income. Make unconstrained variables non-negative. Select GRG Nonlinear solving method. Solve for a profit of $1200 subject to the following constraints: Leads per Month (L) not more than 1700 Cost Per Lead (C) less than $0.6 Conversion Rate (R) less than or equal to 5% Profit per Sale (P) not more than $60 Overhead per Month (H) not exceeding $1000 Make sure leads per month is an integer
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