Question: Problem 2 : New Product Launch Scenario: A company is deciding whether to launch a new product. Launch Option: Cost: $ 2 0 0 ,

Problem 2: New Product Launch
Scenario: A company is deciding whether to launch a new product.
Launch Option: Cost: $200,000; High demand (70%): Return of $500,000; Low demand (30%): Return of $50,000.
Do Not Launch: No cost, no return.
Task: Create a decision tree and determine the EMV of launching the product versus not launching it. What recommendation can you make?

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