Question: Problem 2 Suppose ABC company is developing an advertising campaign. They would like to reach three groups of people: High Income Women ( HIW )
Problem
Suppose ABC company is developing an advertising campaign. They would like to reach three groups of people: High Income Women HIW Teenage Boys TB and Retired Men RM They can advertise on TV andor in a magazine. An ad in each of these gives the following audience:
Their budget is $
ABC company has established the following goals:
Goal : The ads would reach at least million HIW
Goal : The ads would reach at least million TB
Goal : The ads would reach at least million RM
Q: quad Suppose the weight of Goal is and the weights of other Goals are each equal to please solve the weighted GP in Excel.
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