Question: Problem 3 - 7 4 ( Algo ) Extensions of the CVP Model - Multiple Products ( LO 3 - 2 , 3 - 4
Problem Algo Extensions of the CVP ModelMultiple Products LO
Orion Languages, Incorporated OLI offers conversational instruction in several languages. Customers can choose from three approaches: Group, Individual, or Intense. Group customers meet as a part of a class at scheduled times. Individual customers receive oneonone instruction over the same time frame as a group class, but at times most convenient for them, Intense customers receive focused, individual instruction over two weeks; this approach is often chosen by executives who are relocating to offices located in countries where a new to the executive language is spoken. The courses have the following characteristics:
GroupIndividualIntensePrice charged per customer$ $ $ Variable cost per customer$ $ $ Expected customers per year
The total fixed costs per year for the company are $
Required:
What is the anticipated level of profits for the expected sales volumes?
Assuming that the product mix is the same at the breakeven point, compute the breakeven point in number of customers.
As a result of recently changed economic conditions, the marketing director at OLI expects many fewer customers for the Intense offering and also a shift from Group classes to Individual instruction. The current thinking at OLI is that there will be the same total number of customers, but the mix will change to about Group, Individual, and Intense customer for every customers that sign up for a course. Assuming that this revised product mix is the same at the breakeven point, compute the breakeven point in number of customers under these new expectations.
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