Question: Problem 3 . A retailer is going to start selling Sharp 6 , the latest razor to be released by Sharp, which has six blades.
Problem A retailer is going to start selling Sharp the latest razor to be released by
Sharp, which has six blades. The retailer is going to review the inventory level of Sharp
at the beginning of each week, at which point they will place a new order to bring the
inventory level of Sharp to an orderupto level, denoted by Assume that the leadtime
is negligible, so that the retailer receives the razors immediately after placing the order. The
weekly demand for Sharp is normally distributed with a mean of units and a variance
of The demands in any two weeks are independent from each other. The retailer buys
Sharp at $ per unit, and sells it at $ per unit. The retailer has limited space, and could
have used the shelfspace occupied by Sharp to store some other products. Therefore, there
is an opportunity cost of carrying Sharp in inventory. The opportunity cost is $ per unit
per week. Given this information, answer the following questions independently from one
another.
a If a customer finds that the retailer has run out of Sharp there is a chance that the
customer will buy Sharp the older version of razors from Sharp, which has blades.
Customers who do not switch to Sharp will be lost to a competitor. The retailer buys
Sharp at $ per unit and sells it at $ per unit. Given this information, what orderup
to level, should the retailer use for Sharp in order to minimize the expected underage
and overage costs?
b If a customer finds that the retailer has run our of Sharp then the customer will be lost
to a competitor. By a study of consumer data, the retailer knows that of customers
who buy razors also buy shaving foam. The shaving foam costs the retailer $ per unit
and its retail price is $ The retailer assumes that, if a customer who was planning on
buying both the razor and the shaving foam finds that the razor is out of stock, then the
customer will not buy the shaving foam either. Given this information, what orderupto
level, should the retailer use for Sharp in order to minimize the expected underage
and overage costs?
c Suppose that the retailer chooses an orderupto level of With this choice for the
orderupto level, in any given week, what is the probability that the retailer will run
our of Sharp
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