Question: Problem 3 . The senior management at ABC would like to determine if it is possible to improve firm profitability by changing their existing product

Problem 3. The senior management at ABC would like to determine if it is possible to improve firm profitability by changing their existing product mix. Currently the product mix is determined by giving resource priority to the highest contribution margin. The company has 10 workers on hand, each worker is paid $25 per hour. Overhead costs are $35,000 per week. The plant operates 18 hours per day and 6 days per week. Labor is considered a fixed expense because workers are paid for their time regardless of their utilization. Detailed production information is provided below.
Model A
Model B
Model C
Price
$400
$360
$390
Material Cost
$50
$40
$110
Weekly demand
100
75
40
Processing time Station 1
60 min
0 min
30 min
Processing time Station 2
0 min
0 min
60 min
Processing time Station 3
10 min
60 min
0 min
Processing time Station 4
20 min
30 min
40 min
What is the product mix that yields the maximum total gross profit? What is the resulting profit?

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