Question: Problem 5) (20 points) The demand for Krispee Crunchies, a favorite breakfast cereal of people born in the 1940s, is experiencing a decline. The company

Problem 5) (20 points)

The demand for Krispee Crunchies, a favorite breakfast cereal of people born in the 1940s, is experiencing a decline. The company wants to monitor demand for this product closely as it nears the end of its life cycle. The trend-adjusted exponential smoothing method is used with =0.1 and =0.2 . Assume that the January estimate for the average number of cases sold per month, Fjan , was 900,000 and the trend, Tjan , was -50000 per month. The following table shows the actual sales history for Jan, Feb, and Mar.

Month

Dinners sold

January

890,000

February

800,000

March

825,000

Generate forecast (FIT) for February and March. (14 pts)

Calculate the mean absolute percent error with error measurement beginning in January and ending in March (All three months). (6 pts)

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!