Question: Problem 5: Peer Group Comparison Excluding Valuation Object. Using TTM Revenues, With Adjustments The marketing managers of ABC Inc. are looking into whether to put
Problem 5: Peer Group Comparison Excluding Valuation Object. Using TTM Revenues, With Adjustments The marketing managers of ABC Inc. are looking into whether to put out a large advertising gimmick. This will increase ABC's previous year's sales by 10%. They plan to use the average TTM price-sales ratio of its closest three competitors to compute its relative market value. ABC Inc. X Inc. Y Co. Z Corp. Market Capitalization 5,000,000 6,300,000 7,300,000 6,600,000 Sales - 2021 1st Quarter 360,000 411,000 486,000 532,000 2nd Quarter 370,000 492,000 505,000 629,000 ANNUAL 1,430,000 1,745,000 1,644,000 1,759,000 Sales - 2022 1st Quarter 360,000 475,000 626,000 510,000 2nd Quarter 340,000 495,000 365,000 445,000 How much would the new relative value of ABC be after considering this action plan
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