Question: Problem 6 : The Little Eagle has collected the retention rates in the first 1 0 periods in Table 2 ( see the Excel file
Problem :
The Little Eagle has collected the retention rates in the first periods in Table see the Excel
file Suppose the retention rate ceiling is and the cohort size is Please fill in the
relevant cells from Column to Column How much is the average retention rate? Hong long
is the average customer lifetime duration? Please use Excel to solve this problem. Print out your
Excel file, and show your answers clearly.
Please manually calculate the value for Period
Suppose the value of is Please manually calculate the projected retention rate in
Period
From your works with Excel, how much is the average retention rate? Hong long is the
average customer lifetime duration?
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