Question: Problem 6 : The Little Eagle has collected the retention rates in the first 1 0 periods in Table 2 ( see the Excel file

Problem 6:
The Little Eagle has collected the retention rates in the first 10 periods in Table 2(see the Excel
file). Suppose the retention rate ceiling is 90% and the cohort size is 2,000. Please fill in the
relevant cells from Column 2 to Column 7. How much is the average retention rate? Hong long
is the average customer lifetime duration? Please use Excel to solve this problem. Print out your
Excel file, and show your answers clearly.
Please manually calculate the r value for Period 8.
Suppose the value of r is 0.28. Please manually calculate the projected retention rate in
Period 12.
From your works with Excel, how much is the average retention rate? Hong long is the
average customer lifetime duration?
 Problem 6: The Little Eagle has collected the retention rates in

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