Question: Problem 8-9 Location Score Factor (100 points each) Weight A B C Convenience .15 86 75 80 Parking facilities .20 70 86 96 Display area
Problem 8-9
| Location Score | ||||
| Factor (100 points each) | Weight | A | B | C |
| Convenience | .15 | 86 | 75 | 80 |
| Parking facilities | .20 | 70 | 86 | 96 |
| Display area | .18 | 88 | 90 | 91 |
| Shopper traffic | .27 | 86 | 90 | 95 |
| Operating costs | .10 | 95 | 91 | 96 |
| Neighborhood | .10 | 88 | 88 | 91 |
| 1.00 | ||||
| a. | Using the above factor ratings, calculate the composite score for each location. (Do not round intermediate calculations. Round your final answers to 2 decimal places.) |
| Location | Composite Score |
| A | |
| B | |
| C | |
| b. | Determine which location alternative (A, B, or C) should be chosen on the basis of maximum composite score. |
|
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